When you treat your laundry to Downy Fresh Protect In-Wash Odour Defence scent beads, fabrics are infused with motion activated fresheners that are triggered as you move, knocking out odours on the spot. Its 24 hour odour neutralisation keeps your clothes smelling fresh and clean, no matter what you do while wearing them. So get out there and see how Downy Fresh Protect helps you maintain that take on the world freshness all day long.