OMO Ultimate Laundry Liquid Ultimate attacks the toughest stains, 1st time, whilst being kinder to the planet. OMO’s most powerful liquid formulation helps solve your toughest laundry pain points. OMO believe that dirt is good for kids. Why? Because every time kids come back with dirt and stains on their clothes, you know they’ve had an adventure. Experiential learning through messy play is essential for a child’s development. Through experiential learning and messy play, children can explore their interests, develop confidence and embrace their creativity. They learn essential life skills like independence, bravery and self-expression. Kids who engage in real, messy play embrace real life experiences without hesitation. Freedom to embrace dirt is good for kids. The laundry basket can sometimes seem bottomless but every time we clean our children’s clothes we’re helping them to go back out there clean, smart and prepared to take on the world. With OMO expert laundry liquid around to take care of the toughest stains, you don’t have to worry about the laundry.

Laundry Sustainability. Laundry can have a big impact on the environment.